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Director · Cinematographer · Head of Media

BECHARA
EL KHOURY

16+ years  ·  30+ countries  ·  Dubai, UAE

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Selected Work

DIRECTOR &
CINEMATOGRAPHER

Narrative, commercial, documentary and music film across 16 years and 30+ countries. Every frame built from instinct and intention.

01STORYTELLING
4 films
Ajman Tourism
Ajman Tourism
Vimeo · Storytelling
Hugo Boss
Hugo Boss - Be Your Own Man
Vimeo · Storytelling
Love Letters to Dubai
Love Letters to Dubai
Vimeo · Narrative
Red Cross Lebanon
Red Cross Lebanon
Vimeo · Storytelling
02COMMERCIALS
9 films
Nescafe Alegria
NESCAFE ALEGRIA
Vimeo · Commercial
TikTok
TikTok Family Pairing
Vimeo · Commercial
CCAZ
CCAZ - The Family
Vimeo · Commercial
Food Central
Food Central TVC - MAF
Vimeo · Commercial
Nestle Optifast
Nestle - Optifast
Vimeo · Commercial
McDonalds App
McDonald's App
Vimeo · Commercial
MAF Share it Forward
MAF - Share It Forward
Vimeo · Commercial
NESCAFE Alegria Series
Series
NESCAFE ALEGRIA - Mini Series
Vimeo · 6 Episodes
McDonalds App 2
McDonald's App 2
Vimeo · Commercial
03FASHION
3 films
Makeup Forever
Makeup Forever
Vimeo · Fashion
Artist Rouge
Artist Rouge
Vimeo · Fashion
Shopping Festival
Shopping Festival
Vimeo · Fashion
04MUSIC VIDEOS
3 films
Jay Wud
Jay Wud - Shine Your Light
YouTube · Music
Hiba Mounzer
Hiba Mounzer - Tarekni Lameen
YouTube · Music
Gaya
Gaya - The Boys Who Cried Love
YouTube · Music
05DOCUMENTARY
5 films + 3 series
SnapChat
SnapChat
Vimeo · Documentary
Wajadtou Nafsi
Series
Wajadtou Nafsi - Dubai TV
YouTube · 5 Episodes
Chevrolet Silverado
Series
Chevrolet Silverado - The Legend Of All Times
YouTube · 5 Episodes
D3 Fashion District
D3 Fashion District
Vimeo · Documentary
Teachers for Heroes
Teachers for Heroes
Vimeo · Documentary
Mini Cooper Series
Series
Mini Cooper - The Original in Me
Vimeo · 4 Episodes
06SPORTS & TRAVEL
3 films
The Fight
The Fight
Vimeo · Sports
Red Bull
RED BULL - Chasing Camel Trails
Vimeo · Sports
Georgia
A Glimpse of Georgia
Vimeo · Travel
Mini Series · Commercial
NESCAFE ALEGRIA
Ep1
Episode 1
NESCAFE ALEGRIA
Ep2
Episode 2
NESCAFE ALEGRIA
Ep3
Episode 3
NESCAFE ALEGRIA
Ep4
Episode 4
NESCAFE ALEGRIA
Ep5
Episode 5
NESCAFE ALEGRIA
Ep6
Episode 6
NESCAFE ALEGRIA
Documentary Series · Dubai TV
WAJADTOU NAFSI
Ep15
Episode 15
Full Episode 15
Ep6
Episode 6
Full Episode 6
Ep2
Episode 2
Full Episode 2
Ep8
Episode 8
Full Episode 8
Ep9
Episode 9
Full Episode 9
Documentary Series · Chevrolet
THE LEGEND OF ALL TIMES
Ep1
Episode 1
Chevrolet Silverado
Ep2
Episode 2
Chevrolet Silverado
Ep3
Episode 3
Chevrolet Silverado
Ep4
Episode 4
Chevrolet Silverado
Ep5
Episode 5
Chevrolet Silverado
Mini Cooper Series · Vimeo
THE ORIGINAL IN ME
Lama
Episode 1
Lama
Gaya
Episode 2
Gaya
Aziz
Episode 3
Aziz
Saed
Episode 4
Saed

Stills

PHOTOGRAPHY

Abstract
ABSTRACT
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Film
FILM
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Landscape
LANDSCAPE & TRAVEL
View Album
People
PEOPLE
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Wildlife
WILD LIFE
View Album
Panorama
PANORAMA
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Leadership

HEAD OF MEDIA

Built and led full in-house media divisions from the ground up. Strategy, production, creative direction, and execution. Translating brand vision into cinematic content across digital, campaign, and broadcast channels.

16+
Years Experience
30+
Countries Filmed
3
Languages
Full Scope
In-House & Outsourced Production

PRODUCTION HIGHLIGHTS

Full Media Department Built from Zero
Designed and implemented a complete in-house production pipeline: studio setup, equipment procurement, and team hiring across producers, social media managers, photographers, videographers, editors, and graphic designers. Built to serve brand content strategy across multiple sectors.
International Reach Across Industries
Tourism, documentary, brand, sports, fashion, luxury hospitality, and retail productions across MENA, Europe, Asia, and beyond. Directing, guiding teams, and building full productions from the ground up in each market.
Multi-Format Content Leadership
Oversaw production across broadcast, digital, commercials, social, and experiential formats, from 60-second brand films to long-form documentary series and live event coverage.
Brand Creative Direction
Led visual identity and creative direction for multiple brands, shaping campaign strategy tied directly to measurable outcomes, brand elevation, audience growth, and revenue impact.
End-to-End Production Management
Pre-production to final delivery: concept, scripting, casting, location, shoot, edit, colour, sound, and distribution as the foundation of the in-house structure. Managed strategic outsourcing of crew and specialist creatives for larger campaigns and advanced productions.
Bechara El Khoury

Bechara El Khoury · Director · DOP · Dubai

About

BECHARA
EL KHOURY

With over 16 years of experience across 30+ countries, I work at the intersection of storytelling, visual craft, and production leadership. As a Director and Cinematographer, I bring emotion and precision to screen, whether for commercials, documentaries, music videos, branded content, or social media.

I also lead creative teams as Head of Media, overseeing concept development, filming, and post-production with a focus on quality and meaningful narratives. From remote nature shoots to high-end studio work, I thrive on creating visuals that resonate deeply and leave lasting impact, while building full media production departments from the ground up.

Beyond Filmmaking

Founder of Leaf and Hook, a certified expert and teacher in cold therapy, breathwork, and nature survival. Operating since 2026 across 15+ countries, leading expeditions and workshops that help people build resilience in extreme environments.

Multi-instrumentalist and creator of Prana Harmony, live music and breathwork journeys that merge sonic atmosphere with physiological transformation.

LET'S
CREATE

bshara@bsharakhoury.com +971 50 440 3831 Dubai, UAE · Available Worldwide